Chauvet Lighting

This is a multinational corporation that has been growing incredibly in the last few years, they have established 5 brands under their umbrella plus the 6th brand in development. The company was looking to separate itself as a corporation from its commercial brands. The project required the production of a full branding guideline book to establish not only the look and feel but also clear rules and standards for their internal and external communications. The challenge emerged when I learned that their logo wasn’t changing and the entire design had to be constructed based on the original logo shape. An arrangement of dynamic triangles was the answer, I was able to showcase beautiful imagery and gave me the opportunity to deploy their messages and copy in a more interesting way. The branding guidelines book continues to be followed religiously using as et of templates for their stationery, emails, and PowerPoint presentations.