Bleu Bears

Bleu Bears is a brand new company that recently started making business in south Florida, They create custom parties, mainly for kids where they provide all kinds of decoration and arrangements. One of the main services they have is the decoration using balloons, these arrangements were the inspiration to create the logo which consists of a bear’s footprints combined with balloons as fingers. I selected a playful font that evokes the kid’s happy spirit but it also maintains the serious aspect of the business. A soft line of blue colors was selected strategically to be matched with a new website and promotional printed materials.