TRUSST

TRUSST®, a new emerging brand backed by Chauvet Lighting, was in need of a full set of marketing collateral.
All their products such as, aluminum truss sticks, corners connectors, and construction kits are used to build full structures that will hold complete concerts and theater stages with lights and show equipment. An entire study of the product shapes, materials, and assembly system was taken into consideration to create the brand logo. A very rigid and straight cornered font was selected to spell the name TRUSST that joins the TR and the ST to evoke connection. Next to it, we see the logo symbol which is a very interesting shape that combines two letters “T” and half triangle from the original Chauvet Lighting logo forming a diamond shape. The color version uses a metallic texture finish that resembles aluminum.