Carlos Cardenas

Creative Director and Senior Graphic Designer

Over 12 years working with creative teams helping them produce high-end graphics and custom marketing campaigns.
Passionate about design, aesthetics, and user experience.

Work

branding

product launches

product marketing

logo design

single publications

photography

About Me

Who am I?

Hi, my name is Carlos Cárdenas and this is my creative and design portfolio.

I’m a highly experienced Creative Director and Senior Graphic Designer that has been involved in all the creative process that comes hand-to-hand with marketing production. I have 15+ years of experience directing, producing, and supervising high-quality graphics that are essential to support multiple teams within a marketing department.

I hold a wide experience working closely with video production, website development, and social media teams generating efficient marketing campaigns that can be tracked and measured to assure optimal performance. I am constantly inspiring, coaching, and helping creative team members to develop their skills to reach their full potential. This has allowed me to drive entire marketing campaigns from scratch to completion while developing all kinds of printed and digital media such as Websites, Landing Pages, Logos, Flyers, Posters, Brochures, Catalogs, Banners, Packaging, Ads, Social Media graphics, 3D Product Renderings, Photography, Animation, Video Production and all the large format graphics and collateral needed to attend Trade Shows.
Some history.

In July 2005, After working for 3 years in different design industries, such as magazines and printed publications, clothing supplies design, and design studios, I moved from Bogota, Colombia to New York City, to begin full-time work at a Printing Company. during the next 4 years, I worked as a designer and pre-press specialist, so I had the opportunity to learn and master the printing production process from the initial design and file optimization steps to the pre-press process and final plate delivery using the Direct to Plate technology.

In April 2009. I moved to south Florida, and since then, I have been producing multiple freelance, designs and marketing collaterals for several clients. I dedicated 10 years of my career to working for the well-known lighting manufacturer CHAUVET Lighting where I took the lead of the Graphics Team, supervising multiple Graphic Design pieces and assisting the different teams within the Marketing department to make sure all campaigns were launched cohesively.

In 2021 and for the following year, I took over the Creative Director role for the Car Wash manufacturer Sonny’s Enterprises in Tamarac, FL. There, I managed a larger group of creatives. Coaching, training, and mentoring artists on the different aspects of marketing production. Some of my responsibilities relied on producing different types of digital, Email, and printed materials to launch and promote large tradeshows. Supervise, correct, and adjust a 1200-page product catalog, producing photography, 3D renders, layout design, and style correction for a variety of car washes around the nation.

Currently, I hold a position as a Sr. Graphic Designer for the iconic elevator manufacturer Otis. Where I provide graphics support to the entire global corporate team. Some of my main tasks include Print Design, Digital, Interactive Design, Web and Landing Page Design, and Branding development.

Training

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Office
WP
KeyShot
Wrike
Figma

Other Skills

Art Direction 95
Team Leadership 95
Project Management 90
Marketing Campaign Development 95
Problem Solving 90
Communication 90
English 100
Spanish 100

Education

  • Bachelors Degree in Graphic Design – Jorge Tadeo Lozano University – Bogotá, Colombia.

  • Effective Leadership – Florida Atlantic University

Experience

  • 2023 Sr. Graphic Designer at Otis Elevator Company. Farmington, CT.

  • 2022 Creative Director at Sonny’s The CarWash Factory. Tamarac, FL.

  • 2016 – 2021 Graphic Arts Manager at CHAUVET Lighting. Fort Lauderdale, FL.

  • 2011 – 2016 Lead Graphic Designer at CHAUVET Lighting. Fort Lauderdale, FL.

  • 2009 – 2011 Graphic Designer and Desktop Publiser at Translators Inc. Fort Lauderdale, FL.

  • 2005 – 2009 Graphic Designer y Pre-press Manager. Publimax Printing Corp, Brooklyn, NY.

  • 2003 – 2005 Freelance Graphic Designer for Marquillas S.A., San Francisco Creative Studio and Glow Magazine. (Bogotá, Colombia).

What I Do

Creative Direction

Team Leadership

Project Management

Art Direction

Website Design

Printed Design

Online Marketing

Advertising

UX Design

UI Design

Logo Design

Animation

Photography

Packaging

Product Digitalization

Digital Art

Contact